Internet marketing is also vey often known as online- marketing, web-marketing, SEM (Search Engine Marketing) and I-marketing. It is the marketing of different services and products through Internet. The nature of Internet marketing is very interactive as it provides instant response and elicits responses. Internet marketing has a broad scope as it refers to e-mail, Internet, wireless media as well as management of digital customer data and ECRM (electronic customer relationship management) system. Internet marketing deals with technical and creative aspects of the Internet such as development, design, sales and advertising.

Internet marketing is connected with such business model as publishing, e-commerce, lead-based website, local internet marketing, affiliate marketing, blackhat marketing and others. Internet marketing is not so expensive when we compare it with the ratio of cost against the target audience that is reached. You can have a wide audience for small budgets. Internet marketing allows consumers to buy services and products or research them when they want to do it. So it helps to gain the results quickly. But it is also true that the effectiveness of marketing depends on your business goals and CVP.

The advantage of internet marketing is also the fact that it allows internet marketers to measure statistics inexpensively and easily as you can trace, measure and test almost all the aspects of the marketing campaign in the internet. If you are an advertiser you can use such kind of methods as pay per play, pay per click, pay per action, and pay per impression. And if you are a marketer you can determine which offerings and messages are more referable to the audience. When the campaign is finished you can measure and track the results of it immediately as online marketing initiates very often suggest you to visit a website by clicking on an advertisement and display an action that is targeted. Surely we can not achieve such kind of measurement through billboard of advertising.

The other advantage of internet marketing is that it can offer a sense of accountability, for those who are engaged in advertising as marketers and their clients can measure the effects of marketing that are based on collaboration. Although the effects of multichannel marketing can be a bit difficult to be determined but they play an important role in ascertaining the value of campaigns. Geo marketing and Internet marketing usually emphasize the marketing that refers to a specific interest and behavior instead of referring to a broadly-defined demographic. Internet marketers usually divide their markets into gender, age group, geography, and other common factors. Marketers have an opportunity to target by geolocation and activity. For example, a make-up company can post advertisements on make-up websites with the knowledge that the audience has a proper interest on the products.

The difference between Internet marketing and magazine advertisements is the fact that in the internet marketing the advertiser has knowledge about his target audience, i.e. about the people who are engaged in certain activities, for example contributing to blogs, uploading or downloading pictures. So he knows who will be interested in his new service or product. In other words it is more preferable to refer to Internet marketing rather than to a general one.

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